Last updated: 3 November 2026
SwingSense Ltd (“SwingSense”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use and protect personal information when you use the SwingSense mobile application, website and related services.
1. Who We Are
SwingSense is operated by SwingSense Ltd, a company registered in England and Wales under company number 17128481.
Our registered office is:
180 Goldhanger Road
Heybridge
Essex
CM9 4QU
United Kingdom
For privacy enquiries, contact support@swingsense.co.uk.
2. Information We Collect
Depending on how you use SwingSense, we may collect:
Account information: Such as your name, email address and account details.
Golf swing videos: Videos uploaded for analysis and coaching feedback.
Swing analysis information: Movement measurements, coaching results and practice recommendations generated through the application.
Technical information: Such as device information, application usage and diagnostic information.
Subscription information: Information relating to premium features and subscription status.
Communications: Information you provide when contacting our support team.
We aim to collect only the information reasonably necessary to provide and maintain our Services.
3. How We Use Your Information
We may use personal information to:
Create and manage user accounts.
Provide golf swing analysis and personalised coaching feedback.
Save and display swing analysis results.
Deliver free and premium application features.
Manage subscriptions and account access.
Respond to customer support enquiries.
Maintain and improve the security and performance of our Services.
Comply with applicable legal obligations.
We process personal information only where we have an appropriate lawful basis under applicable data protection law, including where processing is necessary to provide our Services, meet legal obligations, pursue legitimate interests or where valid consent has been obtained.
4. Golf Swing Videos and AI Analysis
When you upload a golf swing video, SwingSense processes the recording to provide movement analysis, coaching feedback and recommendations.
Videos and associated analysis information may be processed using automated technology and service providers supporting the application.
We use this information to deliver the features requested by users and manage their coaching experience.
5. Sharing Your Information
We may share personal information with trusted service providers that help us operate SwingSense, including providers of hosting, storage, authentication, AI processing, technical support and payment-related services.
We may also disclose information where required by law or necessary to protect our legal rights.
Where required, we use appropriate contractual and security safeguards when working with service providers.
6. Data Storage and Security
We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse or disclosure.
No online service can guarantee complete security.
We retain personal information for as long as reasonably necessary to provide our Services, meet legal requirements and fulfil legitimate business purposes.
Retention periods depend on the type of information and the reason it is held.
7. Your Data Protection Rights
Under applicable data protection laws, including UK GDPR, you may have rights to:
Access personal information held about you.
Request correction of inaccurate information.
Request deletion of personal information.
Restrict or object to certain processing.
Request data portability where applicable.
Withdraw consent where processing relies on consent.
To exercise your rights, contact support@swingsense.co.uk.
You also have the right to complain to the UK Information Commissioner’s Office at https://ico.org.uk.
8. Account and Data Deletion
You may request deletion of your SwingSense account and associated personal information by contacting:
support@swingsense.co.uk
We will process valid deletion requests in accordance with applicable data protection laws.
Certain information may be retained where required by law or where another lawful exception applies.
9. Third-Party Services
SwingSense may use third-party technology providers to support the operation of the application.
These providers may process information on our behalf in accordance with their applicable contractual obligations and privacy arrangements.
Our website or application may also contain links to external services with their own privacy policies.
10. International Data Transfers
Some service providers may process personal information outside the United Kingdom.
Where international transfers occur, we will use appropriate safeguards as required by applicable data protection law.
11. Cookies and Analytics
Our website and application may use cookies or similar technologies for essential functionality, performance monitoring and service improvement.
Where legally required, we will request consent before using non-essential cookies or tracking technologies.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our Services, business practices or legal requirements.
The latest version will be published on our website with an updated revision date.
13. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
SwingSense Ltd
Company number: 17128481
Registered in England and Wales
180 Goldhanger Road
Heybridge
Essex
CM9 4QU
United Kingdom
Email: support@swingsense.co.uk
Website: https://swingsense.co.uk